An untapped revenue stream for popular SubStackers? “Influencers” are taking an increasingly large slice of corporate and political advertising budgets – here’s the potential

From here:

Influencer Payments: Guide to Paying Influencers in 2023 | Tipalti

“Influencer payments involve any form of compensation awarded to a freelance marketer with a niche social media audience, for content creation and/or promotion. Expect to pay anywhere from $10 to $1000 per post depending on the size of the influencer audience, the social media platform, and the type of marketing campaign. TikTok will run you on the higher end for cost, while Twitter is a more affordable option.”

SubStackers are influencers and deserve reward for their content – especially those with hundreds of thousands of subscribers (so not me, yet, haha).

Here are the categories that define “Influencers”:

·        Nano influencers -1000 – 10,000 followers – 800 bucks per post

·        Micro influencers – 10,000 – 50,000 followers – 1,500 bucks per post

·        Mid-tier influencers – 50,000 – 500,000 followers – 3,000 bucks per post

·        Macro influencers – 500,000 – 1,000,000 followers – 5,000 bucks per post

·        Mega influencers – 1,000,000+ followers – 7,000+ bucks per post

Okay, so I am a “Nano” – but not a bot and I clearly am missing out on a lot of revenue given the number of daily posts I push out on SubStack, haha!

“Influencers have the power to affect the purchasing decisions of people you want to reach. That’s a powerful marketing strategy, so it’s no surprise that the industry has been doubling each year. It grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it reached $13.8 billion, indicating steady growth.”

·        61% of consumers trust influencer recommendations over a brand’s social media account.

·        48% of marketers find that the ROI is better with influencer marketing than with other channels.

·        80% of consumers complete a purchase after seeing an influencer recommendation on social media.

·        71% of respondents agree that influencer marketing leads to higher customer quality.

·        70% of consumers say they follow more than 10 influencers.

Sounds like Nirvana for popular SubStackers, right?

“There is a ruling that requires brands to appear more authentic online and create more transparency in advertisements. You must have clear labeling for sponsored posts, ads, and gifted items, including:

#sponsored #gifted #ad “

“Influencers” are paid in a number of ways. The most used compensation is “Sponsored and Pay-per-post “ and “ Performance-based Payments” or “Fixed Rate and Bonus”, but “payment in kind” is also significant using methods like “Gifts or Rewards”, “Comped Tickets and Trips”, “Rebates and Store Credit”, “Content Licensing”.

You will have seen lots of products advertised on many web sites – probably all of them these days with the message “use promo code XYZ”.

Check out these key metrics for performance payments to influencers:

·        Purchase – Buys a product or signs up for a service

·        Booking – Books a hotel or flight

·        Subscription – Signs up for a program or monthly subscription

·        Download – Enters details to download gated content

·        Account creation – Registers for a given service, account, or joins a community

·        Newsletter – Signs up to receive email newsletters

Political activists use this burgeoning “Influencer” market with a recent scandal first reported here:

Did the DNC Pay TikTok Influencers $210k to support Joe Biden? | The Gateway Pundit | by Assistant Editor

Covered in this article:

Did the Democratic National Committee Pay TikTok Influencers $210k to support Brain-Dead Biden? | USSA News | The Tea Party's Front Page.

And this

OLI LONDON: Trans TikToker who mocked women signed to agency that took $200,000 from DNC for Gen Z influencers to promote Biden's policy | Human Events | humanevents.com

Coupe of points leap out. Don’t lie, cheat or steal and be careful with your taxes!

Of course there are still those that prefer not to engage with the “begging” of “woke” overt or covert advertising, like these people:

Patriot Switch - Taking back our country one purchase at a time

“Join with over 2 million monthly shoppers that have made the switch. We need to start voting with our dollars and ensure that our purchases are supporting companies that promote freedom.”

Onwards!

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